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After an initial stumble, the Dodgers did the right thing, conservative snowflakes had their little cry and that whole Sisters of Perpetual Indulgence thing has died off. In contrast, Bud Light fired its marketing executives, tried to placate the transphobic bigots and continues to have issues. I submit that had they come out with a forceful statement right at the beginning and said we’re not budging, that we market to all consumers and that it was bigoted, detestable and stupid to try and cancel a product just because of who might appear in an ad, that would be over too. All A-H Busch did was give the transphobes oxygen who then became emboldened thinking they could claim a scalp. M&Ms trolled the right wing snowflakes and that died after the transphobes were laughed at. Lesson in that.

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